Wednesday, February 19, 2014

Domain Name System

A ‘Domain Name System’ (more commonly referred to as DNS server) is the technological concept that allows the internet to function. What it does is resolve a domain name (Gal-Inc.com) into an IP address. This way, when you type a website's address into your web browser, the DNS system will translate it to the IP address. This will send the website’s content to your computer.
 
DNS servers also contain databases for internet hosts. These are based on a hierarchy. The highest level contains the root servers that are commonly referred to as the internet backbone. There are 13 root servers worldwide, ten of which are located in the United States. Under the root servers are the local DNS servers. These are generally run independently by private businesses, such as hosting companies.

Each Local DNS server is managing a local network on its own that can point to DNS servers below it. This creates a network that can expand almost without limits. Since the internet is ubiquitous and contains a plethora of useful information, internet marketing is now a leading form of advertising. GAL Inc provides a wide array of custom internet marketing solutions to various industries on both a local and national level. We can help to get your business more exposure to a wider clientele.

Contact GAL Inc for more information about how we can utilize the internet opportunities to your business's advantage.

GAL Inc
12-18 River Rd (2nd flr)
Fair Lawn NJ 07410
201-703-0091

Wednesday, January 29, 2014

What is IIS?

IIS, or Internet Information Server, is Microsoft's business-class web server that currently dominates the Internet server market.

IIS is comprised of a group of Internet servers, complete with a set of programs that developers can use to host websites, services and applications.

From media streaming to web application, IIS is equipped to handle a variety of functions. Not only can IIS users run ASP.NET and PHP web applications on the same server, but users can also customize IIS and add new features through free IIS Extensions.

In addition to these benefits, other key features of IIS according to Microsoft's website include:
  • One developer and administrator model for web solutions
  • Increased security paired with modules to reduce attack exposure
  • Simplified problem resolution through diagnostic and troubleshooting tools
  • Delegated administration for hosting and enterprise workloads
  • Improved configuration and server support

IIS also allows users to operate on a flexible and easy-to manage web server that has the ability to speed up any website. The server has a built-in dynamic catching system as well as enhanced compression, which increase the operating speeds of websites.

Microsoft’s server is also highly reliable and secure because it reduces web server footprints and automatic application isolation, reduces the chance of a runaway application through performance sandboxing and offers greater application isolation by allowing processes to have a completely unique identity.

The server is very useful for developers because it provides people with the opportunity to create applications for configuration, management and functionality of servers as well as web applications that are hosted on IIS servers.

A Internet marketing company that utilizes Microsoft's IIS server is G.A.L. Inc., which is located in Fair Lawn, NJ. For years, our professionals have been providing expert web solutions for small businesses while using IIS. For more information about G.A.L. Inc. and our use of IIS servers, contact us today.

G.A.L. Inc.
12-18 River Road (2nd floor)
Fair Lawn, NJ 07410
201-703-0091

Tuesday, January 14, 2014

Google Purchases Boston Dynamics and Nest

  Google, one of the world leaders in technological advancement, has purchased two major autonomous manufacturing companies. On December 14Google purchased Boston Dynamics, a leading military robotics manufacturer, which has developed the humanoid Atlas robot and the quadruped Big Dog. Boston Dynamics developed these robots for the US military with funding from Defense Advanced Research Projects Agency (DARPA). On Tuesday Google purchased Nest, for $3.2 billion cash. These are not the first robotics companies Google has snatched up, just the most recent. Since October 2013, Google has acquired eight companies that mainly focus is robotics.
  These companies have become part of Google [x], a secret facility run by Google co-founder Sergey Brin. The work of the secret facility, purportedly has a list of 100 projects such as self-driving cars, Internet services via balloons in the stratosphere, augmented reality glasses and neural networking. Google unveiled its self-driving cars and has implemented them as part of their world mapping program. Google Glass has become the subject of controversy with some states taking a preemptive strike against them.
  The company has not been secretive about their internet providing service, Project Loon. In the past, when Google purchased a company it did not take them long to unveil a product that featured the original company's main focus. So what does it mean that Google has purchased eight plus robotics companies in less than six months? Will they unveil a humanoid for the home?
  Speculation assumes that Google's purchase of the autonomous based companies will lead to superior sensor technologies. The initial plans are not for the consumer market, but rather the plan targets are manufacturing companies that will implement automation. These products should see the light of day in about three to five years.

Wednesday, October 2, 2013

Google Launches New Technology

Google has been hard at work improving existing technologies. This past month they added iOS to their Apps and launched their Google Partners program. Since the Google search engine is the top way for small businesses to be spotted, both programs will be innovative to digital marketing. GAL Inc is a professional marketing company that follows all of the latest technology to help better advertise your business.

Although Apple is Google’s largest competitor, iPhones and iPads are too big of a market for Google to ignore. Many apps that were previously exclusive to Androids are now available to Apple products. Many updates will revolve around Google Now.

Even bigger news for internet marketing companies is the launch of Google Partners earlier this week. This will make things cheaper and easier for smaller businesses to become Google certified. This helps people find more in-depth information on your business and will show which companies are endorsed by Google. This will help people find the most reliable business.

If you would like more information on internet marketing, call GAL Inc at 201-703-0091 for a free quote.

GAL Inc
12-18 River Rd
Fair Lawn NJ 07410

Tuesday, July 16, 2013

DNS: The Backbone of the Internet

DNS isn't something people think about every day but they should because the Internet would shut down without this service. With so many websites available to us today, there are bound to be duplicates or triplicates of the same domain name, but DNS stops that from happening. The Domain Name System automatically converts the names we type in our Web browser address bar to the numeric IP addresses of web servers hosting those sites. Each IP address is specific to only one domain name, therefore there is no confusion over which website you are trying to access. But there is more than what meets the eye of DNS, the backbone of the internet.

Because all the names in a given domain need to be unique, there has to be some way to control the list and make sure there aren't any duplicates. A registrar is an authority that assigns domain names directly under one or more top-level domains. A top-level domain is represented by the last word in the name which is controlled by the IANA (Internet Assigned Numbers Authority). For example, .COM stands for commercial websites open to everyone while .NET represents network websites open to everyone, .ORG means non-profit organization websites open to everyone, .EDU is restricted to schools and educational organizations, .MIL is restricted to the U.S. Military, .GOV is restricted to the U.S. Government, and .US, .UK, .RU and other two-letter country codes represent their respective countries. DNS and the registrar work together to easily organize these different websites and make our browsing experience as easy as possible.

Here at G.A.L. Inc., we understand how DNS is the backbone of the Internet. With our 10 years of success and our excellent customer service, we strive to work with DNS to successfully create websites and maintain high online marketing for our clients. Our goal is to provide reliable and efficient website marketing and design at competitive prices for all of our customers. If you appreciate DNS and wish to participate in the exponential growth of your company, call us today at 201-703-0091.

Thursday, June 27, 2013

Website Company in NJ

You may own the best business in the world, but if no one is aware of your existence, you will not get many customers. With all of the businesses out there today, you need to get your name out there among all of the rest. Gal Inc is a website company in NJ that will help gain awareness of your website and, by extension, your business.

Our NJ website design company researches current data and uses it to help your business rank high on Google searches. This ensures that your business will be the first one that people see when they search for a service. We employ many services, such as:

  • Website design
  • Online market research
  • Search engine marketing (SEM)
  • Directory submissions
  • Social media marketing
  • Blogging
  • Search engine optimization (SEO)
  • Link building
  • Ad posting
  • Pay per click (PPC) advertising
  • Digital press releases

It is no secret that internet marketing and social media are primary forms of advertising these days. Our staff knows how to build your website in order to give it maximum exposure. If you would like to know more about any of the services that our website company in NJ offers, call Gal Inc at 201-703-0091 for a free quote.

Friday, May 10, 2013

GAL Inc Provides Email Marketing in NJ


New technologies have paved the road for new ways to market your business. But with all of the information that is available on the internet, how will anyone be able to find your business among all of the other businesses out there? GAL Inc is an internet marketing company that knows how to get your company on the top of Google search lists. We offer many services including email marketing in NJ.

Email (or electronic mail) is today’s market’s preferred way of distributing maximum information for minimum costs. The days of physical mailing lists and flyers have gone the way of the dodo. Everything is done with computers nowadays. It is not necessary to waste countless amounts of money on stamps, ink and paper. The internet has unlimited space for email marketing in NJ. That is great, but one needs to know how to make your business’s email stand out. We only employ New Jersey’s best copywriters and designers to make sure that your email stands above all of the rest.

We do not only deal with email marketing. We know all of the tricks to get your company noticed on the internet. We create blogs such as the one that you are reading right now in order to drive traffic towards businesses. By using proper keyword placement, we can vastly increase the number of people that view your company’s emails, website, advertisements, press releases, blogs and articles.

For more information on our internet marketing company and all of our services including email marketing in NJ, call 201-703-0091.