Google Launches New Technology

Google has been hard at work improving existing technologies. This past month they added iOS to their Apps and launched their Google Partners program. Since the Google search engine is the top way for small businesses to be spotted, both programs will be innovative to digital marketing. GAL Inc is a professional marketing company that follows all of the latest technology to help better advertise your business.

Although Apple is Google’s largest competitor, iPhones and iPads are too big of a market for Google to ignore. Many apps that were previously exclusive to Androids are now available to Apple products. Many updates will revolve around Google Now.

Even bigger news for internet marketing companies is the launch of Google Partners earlier this week. This will make things cheaper and easier for smaller businesses to become Google certified. This helps people find more in-depth information on your business and will show which companies are endorsed by Google. This will help people find the most reliable business.

If you would like more information on internet marketing, call GAL Inc at 201-703-0091 for a free quote.

GAL Inc
12-18 River Rd
Fair Lawn NJ 07410

DNS: The Backbone of the Internet

DNS isn't something people think about every day but they should because the Internet would shut down without this service. With so many websites available to us today, there are bound to be duplicates or triplicates of the same domain name, but DNS stops that from happening. The Domain Name System automatically converts the names we type in our Web browser address bar to the numeric IP addresses of web servers hosting those sites. Each IP address is specific to only one domain name, therefore there is no confusion over which website you are trying to access. But there is more than what meets the eye of DNS, the backbone of the internet.

Because all the names in a given domain need to be unique, there has to be some way to control the list and make sure there aren't any duplicates. A registrar is an authority that assigns domain names directly under one or more top-level domains. A top-level domain is represented by the last word in the name which is controlled by the IANA (Internet Assigned Numbers Authority). For example, .COM stands for commercial websites open to everyone while .NET represents network websites open to everyone, .ORG means non-profit organization websites open to everyone, .EDU is restricted to schools and educational organizations, .MIL is restricted to the U.S. Military, .GOV is restricted to the U.S. Government, and .US, .UK, .RU and other two-letter country codes represent their respective countries. DNS and the registrar work together to easily organize these different websites and make our browsing experience as easy as possible.

Here at G.A.L. Inc., we understand how DNS is the backbone of the Internet. With our 10 years of success and our excellent customer service, we strive to work with DNS to successfully create websites and maintain high online marketing for our clients. Our goal is to provide reliable and efficient website marketing and design at competitive prices for all of our customers. If you appreciate DNS and wish to participate in the exponential growth of your company, call us today at 201-703-0091.

Website Company in NJ

You may own the best business in the world, but if no one is aware of your existence, you will not get many customers. With all of the businesses out there today, you need to get your name out there among all of the rest. Gal Inc is a website company in NJ that will help gain awareness of your website and, by extension, your business.

Our NJ website design company researches current data and uses it to help your business rank high on Google searches. This ensures that your business will be the first one that people see when they search for a service. We employ many services, such as:

• Website design
• Online market research
• Search engine marketing (SEM)
• Directory submissions
• Social media marketing
• Blogging
• Search engine optimization (SEO)
• Link building
• Ad posting
• Pay per click (PPC) advertising
• Digital press releases

It is no secret that internet marketing and social media are primary forms of advertising these days. Our staff knows how to build your website in order to give it maximum exposure. If you would like to know more about any of the services that our website company in NJ offers, call Gal Inc at 201-703-0091 for a free quote.

GAL Inc Provides Email Marketing in NJ

New technologies have paved the road for new ways to market your business. But with all of the information that is available on the internet, how will anyone be able to find your business among all of the other businesses out there? GAL Inc is an internet marketing company that knows how to get your company on the top of Google search lists. We offer many services including email marketing in NJ.

Email (or electronic mail) is today’s market’s preferred way of distributing maximum information for minimum costs. The days of physical mailing lists and flyers have gone the way of the dodo. Everything is done with computers nowadays. It is not necessary to waste countless amounts of money on stamps, ink and paper. The internet has unlimited space for email marketing in NJ. That is great, but one needs to know how to make your business’s email stand out. We only employ New Jersey’s best copywriters and designers to make sure that your email stands above all of the rest.

We do not only deal with email marketing. We know all of the tricks to get your company noticed on the internet. We create blogs such as the one that you are reading right now in order to drive traffic towards businesses. By using proper keyword placement, we can vastly increase the number of people that view your company’s emails, website, advertisements, press releases, blogs and articles.

For more information on our internet marketing company and all of our services including email marketing in NJ, call 201-703-0091.

Advantageous ROI Offered by an NJ Internet Marketing Company

Investments have one purpose and that is to turn the money you invest into something more.  Whether it is more money, increased visibility, or a more efficient way of working, anyone who invests wants a decent return on that investment.  This holds true for an organization’s internet marketing as well.  There are many options out there for attracting customers, but not all of them offer you an advantageous ROI for your marketing dollars.  At G.A.L. Inc, our NJ internet marketing company has the expertise to bring you greater success than you already have.

Unlike other marketing services, G.A.L. Inc offers internet marketing in NJ that you can rely on to turn your marketing dollars into increased business for your company.  Our campaigns’ success rates are easily trackable and we provide you with all of the information you need to determine where your money went.  ROI is an important measure to follow for any marketing venture and and we want you to have the most accurate statistics possible.

Every company’s revenue stream can use a boost and there is no better way to do this than to tap into the mass of consumer scouring the internet for the services you offer.  Let us connect you with these potential customers and help your bottom line as a result.  To learn more about our internet marketing company in NJ, call G.A.L. Inc today at 201-703-0091.

NJ Company Will Market Your Business on the Internet

Now that the internet is the primary source for information, it makes sense to advertise online. Why waste time and money advertising your business in a phone book that only gets distributed to one county or on the side of a bus that only drives down one road? When you advertise on the internet, you are advertising all over the world. If the problem is that you do not know anything about the internet, that is really no problem at all. GAL Inc is an internet marketing company in NJ that specializes in advertising for businesses.

The marketing our internet company in NJ provides includes social media advertising such as blog posts, Facebook and Twitter. Having your business rank highly on Google searches is important in order to direct traffic towards your website and ultimately your business. We know the correct methods that will get your company’s site picked up in Google searches. That is how you found this page that you are on right now.

We keep on top of all of the latest trends and methods of advertising, and provide many internet marketing services such as:

• Online market research
• Search engine marketing
• Directory submissions
• Social media marketing
• Blogging
• Article writing
• Search engine optimization
• Link building
• Ad posting
• Pay per click advertising
• Digital press releases

If you want to get your company online or would just like to have better online marketing, now is the time to call us. For more information on our NJ internet marketing company, call us at 201-703-0091 for a free estimate.

Ethics in Internet Marketing

The objective of any internet marketing effort is very simple: bring in more customers and increase revenue.  However, the way in which you actually achieve this goal says a lot about the type of business you are running.  Many companies engage in unfair or unethical practices when targeting new customers and these strategies are what grant internet marketing its negative connotations.  As the well known saying goes, “Just because you can, doesn’t mean you should.”  At GAL Inc, we believe in following a certain code of ethics that keep our marketing campaigns both honest and fair to consumers and clients alike.

To keep the playing field level and to avoid abusing consumers and business, here are some internet marketing ethics guidelines we have set for ourselves:

Never purchase contacts

The difference between spam and what you should be sending to customers revolves solely around permission.  Did every contact on your list choose to be contacted by you?  Do you have permission?  The numbers do not lie and you are more likely to see success and have a better brand image when you are sending messages to willing recipients.  Never purchase names or e-mail addresses from third parties.

Help the customer make a decision

This is especially true for social media and blogs, but applies to all aspects of internet marketing.  Internet marketing does not mean creating a Facebook post and immediately making a sale; it is not that simple.  Companies should look to create a relationship with their customers and add value in their marketing.  Are your blog posts informative, entertaining, worth looking at in the first place?  To be successful, you must provide your customers with useful information to help them make a decision.

Be honest

This is above all the most important thing to remember when conducting any marketing.  Do not make promises to your customers that you cannot keep.  Do not add keywords that are irrelevant to your business in hopes of tricking a customer.  Do not quote prices that are not accurate.  Base every internet marketing decision made on whether or not you would wish to be treated in the same way as a consumer.

While some companies use Machiavellian tactics to acquire their customers, this is never a long term solution and ultimately reflects poorly on the organization.  We work by introducing you to customers who already know they want your services, but have yet to meet you.  For more information on our internet marketing ethics and services, give GAL Inc. a call today at 201-703-0091.  We look forward to hearing from you!

RSA Conference Tackles Today's Cyber Security Issues

Since the most infantile stages of computers and the internet, there have been security risks that threaten the safety of information.  As technology has continued to evolve, so have the threats to information security and it has forced experts to stay proactive and ahead of the curve in terms of protection.  Anyone from a Fortune 500 corporation to an internet marketing company to the average individual should be concerned with cyber security and the demand is higher now than ever.

In order to continually improve their ability to detect threats, professionals sometimes pool knowledge to benefit everyone.  Since 1991, cryptographers and other information security experts have been gathering annually to tackle the biggest issues facing the industry.  Originally known as the “Cryptography, Standards & Public Policy,” the name has since been changed to the RSA Conference, but the ultimate goal is still the same.

This year, the RSA Conference will be convening again in San Francisco from February 25 to March 1.  The theme for 2013 is, “Security in Knowledge: Mastering Data. Securing the World.”  It should come as no surprise that information technology is shaping the world in which we live.  This year’s conference hopes to tackle the issues that plague cyber security on a global level.  The internet has made the world a much smaller space and now questions loom on how we use and secure the abundant information at our disposal.

Those attending the conference can expect five days of endless learning opportunities from information packed sessions to social networking events.  Experts from some of America’s largest technology companies will be offering their insights into what the future holds for cyber security and the world.  Some notable speakers include:

• Arthur Coviello Jr, Executive Vice President of EMC
• David Kirkpatrick,CEO and Chief Techonomist of Techonomy Media
• Jimmy Wales, Founder of Wikipedia
• Vint Cerf, Vice President and Chief Internet Evangelist of Google
• Condoleeza Rice, Former Secretary of State of the United States

The best part about gathering all of these leaders in their own respective fields is the chance to draw from each speaker’s individual background.  While Arthur Coviello Jr. will discuss Big Data and how it can change the world for the better, others are more focused on the sociological and psychological influences on our online actions.  

An opportunity like the RSA Conference should not be ignored, but seized.  Although the conference is less than two weeks away, there is still time to give yourself the gift of knowledge.  Anyone interested in learning more or actually registering for the event should visit www.rsaconference.com.  

SEO Company in NJ

It is 2013 and it is safe to say that the days of billboard advertising and Yellow Pages are over.  As the years go by, it is becoming increasingly rare that anyone finds what they are looking for outside of the internet.  Think about this in terms of your own life: If you need to find a carpenter or a pizza place in your area, where are you going to look?  It is almost a guarantee that you would go to Google or some other search engine.  As a business owner, you can take advantage of this trend and appear in your customers’ search results through the help of GAL Inc, an SEO company in New Jersey.

Search Engine Optimization (called SEO for short) is a marketing strategy involved with increasing your company’s search result ranking.  The higher your ranking, the higher you will appear in the search results for keywords relevant to the needs your company serves for customers.  Since most people will look no further than the first page, strategic SEO is vital to directing customers your way.  

However, you are not in the business of search engines and your time is too valuable to concern yourself with learning these methods.  This is where GAL Inc. can help you thrive because we are a New Jersey-based SEO company that has the knowledge and expertise in Search Engine Optimization, so you can stay focused on running your company.  With over 10 years of experience, GAL Inc. has helped countless small to medium sized businesses reap the benefits of customers finding exactly what they are looking for because of our SEO efforts.

Search Engine Optimization is not an intrusive process, but one that will just introduce your business to an entire segment of customers waiting to meet you.  For more information about our SEO company in NJ and how we can increase your business’ revenue, call GAL Inc. today at 201-703-0091.  We look forward to speaking with you.

Internet Marketing service in NJ

In a technology-driven world, where everyone uses the internet to search for products and services, not having a website for your business is like driving a car with no gas. A website allows you to expand your visibility both locally and globally, at all times because the internet is available 24/7.

GAL inc. is not another web design and internet marketing company in NJ. GAL inc. is the leading internet marketing company in New Jersey. The reason for our success is the fact that we see the bigger picture. We strive to grow as a company by helping other businesses draw relevant traffic to their website which leads to increased sales. We think sales.

Since 2001, we have been happily providing internet marketing services in NJ to businesses of all sizes around the tri-state area. We have all that it takes to succeed online, under one roof. Our in house team of designers, programmers, internet marketers, bloggers, and content writers are all college graduates in the field they are working in. We are also parented with major companies such as Google, GoDaddy, Microsoft, and Authorize.net.

Like Einstein once said, "Imagination is more important than knowledge". While we have all the knowledge and techniques needed for online success, we put a premium on our imagination and creativity to make ourselves and our clients stand out. Our goal is to make your target market look no further than your website when they search for your products and services. Take a look at what some of our clients say:

"We had many companies providing website design/internet marketing for us during our years in business. The approach and knowledge of G.A.L. Inc is outstanding. G.A.L. Inc. knows the internet field exceptionally well and brings many internet marketing ideas as well as pure marketing ideas to the table in any meeting regarding our company. Our company has experienced unparalleled personal attention from the first days of the project."

Ofer-Pedini NY

Internet marketing is the gift that keeps on giving. We offer free website analysis and advice on the first meeting and from there on, we can take your business to the next level. You know your business and we know internet marketing. Together, we can create online success.

For more information about the online marketing services in NJ that we provide, call us today at 201-703-0091

Internet Marketing Company in NJ

How is your business faring these days? Are you experiencing large amount of success or struggling to get by? Maybe your company is coasting along, neither in the red nor in the black. No matter how your business is doing, you can always do more. If you are looking for an internet marketing company in NJ to help generate sales and broaden your horizons, GAL Inc will help direct traffic to your website. How will we do that?

Our expert copywriters are very skilled in the art of search engine optimization. This is the way that internet marketing companies in NJ advertise your business in order to get better search results on Google. GAL Inc will write blogs and press releases for your company. This will alert the local communities of your business.

In order to measure our effectiveness, consider this: you are on our site right now. There are some instant results for you. But our internet marketing company in NJ does not only gain business for internet companies. People search for businesses online nowadays. Studies show that 70% of businesses are now discovered by internet searching. When your company’s website ranks highly on a Google search, customers will call you first.

Our graphic designers will create a professional looking website to attract customers. We deliver a clean and streamlined description of your company’s mission statement while presenting a clear image of your business. This will impress any visitors with an explanation of your vision.

Social media is an important aspect in marketing these days. Everyone wants to see you on Facebook and Twitter. You do not want to be bothered with all that. Our internet marketing company in NJ will do all of that for you. Our social media skills will build awareness while forging relationships with the community. Timely updates will keep people interested in your business.

Internet marketing can be confusing and time-consuming. GAL Inc is an internet marketing company in NJ that will increase your business by properly showcasing your services for internet users. For more information on our internet marketing company in NJ, call us at 201-703-0091.