Ethics in Internet Marketing

The objective of any internet marketing effort is very simple: bring in more customers and increase revenue.  However, the way in which you actually achieve this goal says a lot about the type of business you are running.  Many companies engage in unfair or unethical practices when targeting new customers and these strategies are what grant internet marketing its negative connotations.  As the well known saying goes, “Just because you can, doesn’t mean you should.”  At GAL Inc, we believe in following a certain code of ethics that keep our marketing campaigns both honest and fair to consumers and clients alike.

To keep the playing field level and to avoid abusing consumers and business, here are some internet marketing ethics guidelines we have set for ourselves:

Never purchase contacts

The difference between spam and what you should be sending to customers revolves solely around permission.  Did every contact on your list choose to be contacted by you?  Do you have permission?  The numbers do not lie and you are more likely to see success and have a better brand image when you are sending messages to willing recipients.  Never purchase names or e-mail addresses from third parties.

Help the customer make a decision

This is especially true for social media and blogs, but applies to all aspects of internet marketing.  Internet marketing does not mean creating a Facebook post and immediately making a sale; it is not that simple.  Companies should look to create a relationship with their customers and add value in their marketing.  Are your blog posts informative, entertaining, worth looking at in the first place?  To be successful, you must provide your customers with useful information to help them make a decision.

Be honest

This is above all the most important thing to remember when conducting any marketing.  Do not make promises to your customers that you cannot keep.  Do not add keywords that are irrelevant to your business in hopes of tricking a customer.  Do not quote prices that are not accurate.  Base every internet marketing decision made on whether or not you would wish to be treated in the same way as a consumer.

While some companies use Machiavellian tactics to acquire their customers, this is never a long term solution and ultimately reflects poorly on the organization.  We work by introducing you to customers who already know they want your services, but have yet to meet you.  For more information on our internet marketing ethics and services, give GAL Inc. a call today at 201-703-0091.  We look forward to hearing from you!

RSA Conference Tackles Today's Cyber Security Issues

Since the most infantile stages of computers and the internet, there have been security risks that threaten the safety of information.  As technology has continued to evolve, so have the threats to information security and it has forced experts to stay proactive and ahead of the curve in terms of protection.  Anyone from a Fortune 500 corporation to an internet marketing company to the average individual should be concerned with cyber security and the demand is higher now than ever.

In order to continually improve their ability to detect threats, professionals sometimes pool knowledge to benefit everyone.  Since 1991, cryptographers and other information security experts have been gathering annually to tackle the biggest issues facing the industry.  Originally known as the “Cryptography, Standards & Public Policy,” the name has since been changed to the RSA Conference, but the ultimate goal is still the same.

This year, the RSA Conference will be convening again in San Francisco from February 25 to March 1.  The theme for 2013 is, “Security in Knowledge: Mastering Data. Securing the World.”  It should come as no surprise that information technology is shaping the world in which we live.  This year’s conference hopes to tackle the issues that plague cyber security on a global level.  The internet has made the world a much smaller space and now questions loom on how we use and secure the abundant information at our disposal.

Those attending the conference can expect five days of endless learning opportunities from information packed sessions to social networking events.  Experts from some of America’s largest technology companies will be offering their insights into what the future holds for cyber security and the world.  Some notable speakers include:

• Arthur Coviello Jr, Executive Vice President of EMC
• David Kirkpatrick,CEO and Chief Techonomist of Techonomy Media
• Jimmy Wales, Founder of Wikipedia
• Vint Cerf, Vice President and Chief Internet Evangelist of Google
• Condoleeza Rice, Former Secretary of State of the United States

The best part about gathering all of these leaders in their own respective fields is the chance to draw from each speaker’s individual background.  While Arthur Coviello Jr. will discuss Big Data and how it can change the world for the better, others are more focused on the sociological and psychological influences on our online actions.  

An opportunity like the RSA Conference should not be ignored, but seized.  Although the conference is less than two weeks away, there is still time to give yourself the gift of knowledge.  Anyone interested in learning more or actually registering for the event should visit www.rsaconference.com.  

SEO Company in NJ

It is 2013 and it is safe to say that the days of billboard advertising and Yellow Pages are over.  As the years go by, it is becoming increasingly rare that anyone finds what they are looking for outside of the internet.  Think about this in terms of your own life: If you need to find a carpenter or a pizza place in your area, where are you going to look?  It is almost a guarantee that you would go to Google or some other search engine.  As a business owner, you can take advantage of this trend and appear in your customers’ search results through the help of GAL Inc, an SEO company in New Jersey.

Search Engine Optimization (called SEO for short) is a marketing strategy involved with increasing your company’s search result ranking.  The higher your ranking, the higher you will appear in the search results for keywords relevant to the needs your company serves for customers.  Since most people will look no further than the first page, strategic SEO is vital to directing customers your way.  

However, you are not in the business of search engines and your time is too valuable to concern yourself with learning these methods.  This is where GAL Inc. can help you thrive because we are a New Jersey-based SEO company that has the knowledge and expertise in Search Engine Optimization, so you can stay focused on running your company.  With over 10 years of experience, GAL Inc. has helped countless small to medium sized businesses reap the benefits of customers finding exactly what they are looking for because of our SEO efforts.

Search Engine Optimization is not an intrusive process, but one that will just introduce your business to an entire segment of customers waiting to meet you.  For more information about our SEO company in NJ and how we can increase your business’ revenue, call GAL Inc. today at 201-703-0091.  We look forward to speaking with you.

Internet Marketing service in NJ

In a technology-driven world, where everyone uses the internet to search for products and services, not having a website for your business is like driving a car with no gas. A website allows you to expand your visibility both locally and globally, at all times because the internet is available 24/7.

GAL inc. is not another web design and internet marketing company in NJ. GAL inc. is the leading internet marketing company in New Jersey. The reason for our success is the fact that we see the bigger picture. We strive to grow as a company by helping other businesses draw relevant traffic to their website which leads to increased sales. We think sales.

Since 2001, we have been happily providing internet marketing services in NJ to businesses of all sizes around the tri-state area. We have all that it takes to succeed online, under one roof. Our in house team of designers, programmers, internet marketers, bloggers, and content writers are all college graduates in the field they are working in. We are also parented with major companies such as Google, GoDaddy, Microsoft, and Authorize.net.

Like Einstein once said, "Imagination is more important than knowledge". While we have all the knowledge and techniques needed for online success, we put a premium on our imagination and creativity to make ourselves and our clients stand out. Our goal is to make your target market look no further than your website when they search for your products and services. Take a look at what some of our clients say:

"We had many companies providing website design/internet marketing for us during our years in business. The approach and knowledge of G.A.L. Inc is outstanding. G.A.L. Inc. knows the internet field exceptionally well and brings many internet marketing ideas as well as pure marketing ideas to the table in any meeting regarding our company. Our company has experienced unparalleled personal attention from the first days of the project."

Ofer-Pedini NY

Internet marketing is the gift that keeps on giving. We offer free website analysis and advice on the first meeting and from there on, we can take your business to the next level. You know your business and we know internet marketing. Together, we can create online success.

For more information about the online marketing services in NJ that we provide, call us today at 201-703-0091

Internet Marketing Company in NJ

How is your business faring these days? Are you experiencing large amount of success or struggling to get by? Maybe your company is coasting along, neither in the red nor in the black. No matter how your business is doing, you can always do more. If you are looking for an internet marketing company in NJ to help generate sales and broaden your horizons, GAL Inc will help direct traffic to your website. How will we do that?

Our expert copywriters are very skilled in the art of search engine optimization. This is the way that internet marketing companies in NJ advertise your business in order to get better search results on Google. GAL Inc will write blogs and press releases for your company. This will alert the local communities of your business.

In order to measure our effectiveness, consider this: you are on our site right now. There are some instant results for you. But our internet marketing company in NJ does not only gain business for internet companies. People search for businesses online nowadays. Studies show that 70% of businesses are now discovered by internet searching. When your company’s website ranks highly on a Google search, customers will call you first.

Our graphic designers will create a professional looking website to attract customers. We deliver a clean and streamlined description of your company’s mission statement while presenting a clear image of your business. This will impress any visitors with an explanation of your vision.

Social media is an important aspect in marketing these days. Everyone wants to see you on Facebook and Twitter. You do not want to be bothered with all that. Our internet marketing company in NJ will do all of that for you. Our social media skills will build awareness while forging relationships with the community. Timely updates will keep people interested in your business.

Internet marketing can be confusing and time-consuming. GAL Inc is an internet marketing company in NJ that will increase your business by properly showcasing your services for internet users. For more information on our internet marketing company in NJ, call us at 201-703-0091.

Internet Marketing in NJ Improves Business Success

Internet marketing in NJ can be the difference between your business's success and failure. At G.A.L. Inc., we firmly believe that increasing the relevant traffic taht comes to your website will increase sales.

Our team for Internet marketing in NJ works to make your business number one on Google through search engine optimization tactics.

The following are some of the services we provide for Internet marketing in NJ:

• Ad Posting
• Blogging
• Article Writing
• Digital Press Release
• Directory Submissions
• Link Building
• Online Market Research
• Pay Per Click (PPC) Advertising
• Search Engine Marketing (SEM)
• Search Engine Optimization (SEO)
• Social Media Marketing

We will work with you to market and promote your website, created by our web design team, giving millions of people access to your business on the Internet. By hiring the professionals at G.A.L. Inc., you will receive only the highest quality of services for Internet marketing in NJ.

In a world that is becoming more and more reliant on the Internet for business, we believe that the future of business is online. Our goal is to help you make your business as successful as possible through Internet marketing.

For more information on the services we provide for Internet marketing in NJ, contact us at 201-703-0091 today!

Website Design Company in NJ

As the business world continues to expand, Internet marketing and search-engine optimization services by a website design company in NJ are two of the most beneficial things a business can do to stay ahead of the competition.

At GAL Inc., a web design and Internet marketing company, we have been in business since 2001. We work with businesses that are looking to establish an online presence for themselves. We provide our clients with the means to achieve online success to fill the top spots on Google for their services.

We offer two branches of services to our clients: website design and Internet marketing. Because we are a website design company in NJ, we will create a website for your business that will showcase both your services and your reputability as a company. We want to help you build trust between your business and your customers. We also want to help deliver your marketing message to customers in the most efficient way possible. This is where our Internet marketing team comes in.

Our graphic design and Internet marketing teams work with each other to create a website for you that relies on search-engine optimization, which is the process of maximizing the number of visitors that come to your website, while ensuring that your website ranks high on the list of results for certain keywords. We do this with the help of top-of-the-line technology that provides an opportunity for your business to become very successful very quickly.

Our website designs are clear and allow visitors to your website to find out information about your services with ease. We believe that with increased traffic to your website, you will get more phone calls, which results in more sales for you.

In addition to building you a website, our services as a website design company in NJ include:

• Graphic Design / Marketing
• Search Engine Optimization and Internet Marketing
• Research and Implementation
• Computer Programming Applications and E-Commerce

We want your business to be successful, so we are always researching and developing new tactics to help you achieve that success. We understand the importance of marketing your business online in a tech-savvy age, because we know that the future of business is on the Internet. For more information about our website design company in NJ, contact us at 201-703-0091 or stop in to visit us at 12-18 River Rd. in Fair Lawn, NJ on the second floor.