What is SEO?

SEO stands for Search Engine Optimization.
Knowing how to effectively use it can greatly increase your online visibility and sales.

Are you looking for an SEO company? G.A.L. Inc. is an SEO company  that has been providing prosperous internet marketing services and Search Engine Optimization services since 2001.

Search Engine Optimization (SEO) is what gets your business found by customers searching on the Internet search engines (like Google.com). The concept of Search Engine Optimization (SEO) involves with writing content that is embedded into elements on the page, in a certain ratio, along with few other technical elements, that make the page optimized for a certain phrase.

For more information about Search Engine Optimization, contact G.A.L. Inc. at (201) 703-0091.

G.A.L. Inc. - Your Trusted SEO Company in NJ

Website Development Services in NJ

RESPONSIVE WEBSITE DESIGN

Are you looking for website development services in NJ? Since 2001 G.A.L. Inc. has built professional custom websites, that rank extremely well for relevant search terms, utilizing expertly crafted internet marketing tools and techniques. We have hundreds of thousands of examples to show well ranking web pages in various industries.

To enable your web pages to look good on all types of devices, you need responsive website design. This web design method is aimed at coding a website to give an optimal viewing, reading and navigation experience with minimal resizing, scrolling and panning across different devices, such as desktop computers, tablets, and mobile phones.

The designer should make sure that the website's images, text, screen-layouts, audio/video players, navigation elements, as well as other UI elements, are able to re-adjust on a range of devices. Therefore, a website owner does not need to spend more time and money to create and maintain two versions of a website, like one for mobile phones and another for desktop computers.

Why do we need Responsive Website Design?

Time & Money
Some people think that it would cost a lot to make a responsive website. Though it is true that a responsive website can cost more than a conventional website, the expenses involved in duplicating a website for other devices are eliminated entirety. This results in a significant reduction of total development costs. Moreover, a responsive design reduces the total cost of ownership by removing the effort to maintain various versions of a website, such as a version for desktop computers and one for mobile devices. Therefore, investing in responsive design is a smart decision and long-term solution.

Pervasion of Mobile Devices
The Internet traffic that comes from mobile gadgets is significantly increasing each day. Since a lot of people are using their tablets and smartphones to browse the web, it is certainly foolish for a website publisher to disregard the importance of responsive website design. Soon the standard will be "One Size Fits All Devices".

User experience
Though content and its ability to be found are the primary metrics of success, it is the user experience that lets visitors use content on websites by means of the device they choose. Therefore, responsive website design is all about offering an optimal user experience regardless of the device used, whether it is a desktop computer, tablet, smart-TV or smartphone.

Agnostic to Devices
Responsive websites are not tied to particular devices and their operating systems. Responsive website design guarantees that users obtain the best, reliable experience of a website on whatever device they prefer to use, whether it is an iPad, iPhone, Windows OS or smartphones running Android OS, among others. Therefore, content publishers and website owners do not have to build other versions of their site for different device platforms that viewers might be using.

The Way Forward
As a result, instead of dividing website content into different experiences for specific devices, it is wiser to take on the responsive website design method. However, this does not mean that there is no business case for other sites aimed at specific devices. For instance, if content viewed on a mobile device is limited compared to when it is viewed on its desktop counterpart, the best approach is to serve different content to each.

Nevertheless, this way of design-thinking need not be our default. At present, digital content is intended to be viewed on a wide range of experiences and responsive design offers the away ahead.

For more information about our website development services in NJ, contact us at (201) 703-0091.

G.A.L. Inc. - Your trusted source for website development services in NJ.

Social Media Marketing

IMPORTANCE OF SOCIAL MEDIA MARKETING

Are you looking for a Social Media Marketing Agency to improve your online presence? G.A.L. Inc. has been a Social Media Marketing Agency that helps local and national brands with they social media marketing management. Social media marketing (SMM) involves the strategic usage of social media platforms such as Facebook, Instagram, Twitter, Pinterest, Blogger, Tumblr, and many more.

Marketing is defined as the business of promoting and selling products or services. Many marketers over the years have come up with many ways to accomplish this such as the use of flyers, newspaper ads, and billboards. But today, many marketers are going online and using the internet as a powerful marketing tool. This has given rise to internet marketing and its many forms. Internet marketing can come in the form of affiliate marketing, SEO, and Email marketing. But one of its more popular forms is social media marketing.

Social media marketing is defined as the process of gaining traffic or attention through the use of websites such as Facebook and Twitter. These websites have become a very effective marketing tool for businesses because of their popularity and ability to create a fast ripple effect.

Research has shown that people who use these websites log in more frequently than any other website in the world. This means that people who use these websites use them a lot. Businesses have seen this as a very important marketing strategy because of the availability of people to interact with. This has given rise to social media marketing because of the amount of exposure it gives websites and companies. For example, if they use a social networking site such as Facebook, they can create their own page and load it with the company's information and other data. They can update the company's page with products, services, and promos that they might have as well as any upcoming events. They may also use the site as a company page rather than creating their own web page.

Another example would be the use of Twitter. Twitter is a social networking site that is primarily created for people to post their thoughts and ideas on their own page or account for 140 characters or less. This website has also become a very popular social media marketing tool because of its design and functionality. The site is designed to be a website where people can say anything they want and at the same time follow anyone they want. This has provided businesses and companies with a marketing environment where they, like Facebook, create their own Twitter account and post or "tweet" about the latest updates of the company's services, promos, events, and products. Many businesses and companies have benefited from these two sites alone because of the number of users that it generates and the number of people that use it every day.

Social media marketing is not limited to just Facebook and Twitter. There are many other sites such as Instagram, and LinkedIn, and they all provide businesses with the same type of exposure. Social media marketing boils down to how many people can the business attract. Social media marketing has the ability to generate a massive number of users to a business website. Websites such as Facebook and Twitter are at the top of any company's list because of the number of people that are on it every day. Other social media marketing sites such as Instagram is now booming with their pictures and video posting. The importance of social media marketing is its ability to appeal to a mass market rather than a constricted one and this has proven to be a valuable asset that companies would put a high value on.

For more information about our Social Media Marketing Agency, contact us at (201) 703-0091.

G.A.L. Inc. - Your Trusted Social Media Marketing Agency

Internet Marketing for Catering Company in NJ

Client: Richfield Regency
Location: Verona, NJ
Site URL: www.richfieldregency.com
Launch Date: February 2012

Richfield Regency is a catering company and banquet hall in Northern New Jersey that honors elegance, romance and tradition when it comes to special events. Clients can hire Richfield Regency catering for banquet events, weddings, Bat/Bar Mitzvahs, corporate occasions and more. With a large variety of menus, including kosher and non-kosher items, their own wedding chapel and off-premise catering services, their goal is to create unforgettable moments for all their clients.

The Intervention

In 2012, Richfield Regency came to G.A.L. Inc., a digital marketing company in NJ, with an existing website that was in need of optimization. They were looking to become more visible online so that their strong business could reach more clients and expand their business further. G.A.L. Inc. created an optimized website and provided them with internet marketing services.

The Results

After G.A.L. Inc’s intervention, Richfield Regency quickly became the top search result for their services in their area of operation. As a result, Richfield Regency saw an immediate and sustained increase in their number of clients, booked events and catering jobs. Richfield Regency remains a top search result as of 2017.

Testimonial

"I highly recommend G.A.L. Inc., Corporate Web Solutions. I have been working directly with the Internet Consultant since the beginning of 2012 and am very pleased that all the promises that were made to me regarding the solutions to my online media were addressed. They always responded to all my questions and concerns in a timely manner. As a result of using GAL Inc., for their marketing solutions, more traffic is being driven to my website everyday." 

 Jude - Richfield Regency


To learn more about how G.A.L. Inc. can help your company,
contact us at 201-703-0091 / gal-inc.com.

Domain Name System

A ‘Domain Name System’ (more commonly referred to as DNS server) is the technological concept that allows the internet to function. What it does is resolve a domain name (Gal-Inc.com) into an IP address. This way, when you type a website's address into your web browser, the DNS system will translate it to the IP address. This will send the website’s content to your computer.

 

DNS servers also contain databases for internet hosts. These are based on a hierarchy. The highest level contains the root servers that are commonly referred to as the internet backbone. There are 13 root servers worldwide, ten of which are located in the United States. Under the root servers are the local DNS servers. These are generally run independently by private businesses, such as hosting companies.

Each Local DNS server is managing a local network on its own that can point to DNS servers below it. This creates a network that can expand almost without limits. Since the internet is ubiquitous and contains a plethora of useful information, internet marketing is now a leading form of advertising. GAL Inc provides a wide array of custom internet marketing solutions to various industries on both a local and national level. We can help to get your business more exposure to a wider clientele.

Contact GAL Inc for more information about how we can utilize the internet opportunities to your business's advantage.

GAL Inc

12-18 River Rd (2nd flr)

Fair Lawn NJ 07410

201-703-0091

What is IIS?

IIS, or Internet Information Server, is Microsoft's business-class web server that currently dominates the Internet server market.

IIS is comprised of a group of Internet servers, complete with a set of programs that developers can use to host websites, services and applications.

From media streaming to web application, IIS is equipped to handle a variety of functions. Not only can IIS users run ASP.NET and PHP web applications on the same server, but users can also customize IIS and add new features through free IIS Extensions.

In addition to these benefits, other key features of IIS according to Microsoft's website include:

• One developer and administrator model for web solutions
• Increased security paired with modules to reduce attack exposure
• Simplified problem resolution through diagnostic and troubleshooting tools
• Delegated administration for hosting and enterprise workloads
• Improved configuration and server support

IIS also allows users to operate on a flexible and easy-to manage web server that has the ability to speed up any website. The server has a built-in dynamic catching system as well as enhanced compression, which increase the operating speeds of websites.

Microsoft’s server is also highly reliable and secure because it reduces web server footprints and automatic application isolation, reduces the chance of a runaway application through performance sandboxing and offers greater application isolation by allowing processes to have a completely unique identity.

The server is very useful for developers because it provides people with the opportunity to create applications for configuration, management and functionality of servers as well as web applications that are hosted on IIS servers.

A Internet marketing company that utilizes Microsoft's IIS server is G.A.L. Inc., which is located in Fair Lawn, NJ. For years, our professionals have been providing expert web solutions for small businesses while using IIS. For more information about G.A.L. Inc. and our use of IIS servers, contact us today.

G.A.L. Inc.

12-18 River Road (2nd floor)

Fair Lawn, NJ 07410

201-703-0091

Google Purchases Boston Dynamics and Nest

  Google, one of the world leaders in technological advancement, has purchased two major autonomous manufacturing companies. On December 14, Google purchased Boston Dynamics, a leading military robotics manufacturer, which has developed the humanoid Atlas robot and the quadruped Big Dog. Boston Dynamics developed these robots for the US military with funding from Defense Advanced Research Projects Agency (DARPA). On Tuesday Google purchased Nest, for $3.2 billion cash. These are not the first robotics companies Google has snatched up, just the most recent. Since October 2013, Google has acquired eight companies that mainly focus is robotics.

  These companies have become part of Google [x], a secret facility run by Google co-founder Sergey Brin. The work of the secret facility, purportedly has a list of 100 projects such as self-driving cars, Internet services via balloons in the stratosphere, augmented reality glasses and neural networking. Google unveiled its self-driving cars and has implemented them as part of their world mapping program. Google Glass has become the subject of controversy with some states taking a preemptive strike against them.
  The company has not been secretive about their internet providing service, Project Loon. In the past, when Google purchased a company it did not take them long to unveil a product that featured the original company's main focus. So what does it mean that Google has purchased eight plus robotics companies in less than six months? Will they unveil a humanoid for the home?

  Speculation assumes that Google's purchase of the autonomous based companies will lead to superior sensor technologies. The initial plans are not for the consumer market, but rather the plan targets are manufacturing companies that will implement automation. These products should see the light of day in about three to five years.